In view of this Pradhan Mantri SurakshitMatritva Abhiyan (PMSMA) was launched in the year 2016 under National Health Mission. This is to be given in addition of the routine ANC at the health facilit. Pradhan Mantri Surakshit Matritva Abhiyan is a central scheme which was started by Pradhan Mantri Narendra Modi on June 9 th of 2016. But options are limited for the poor. The Union Government has launched Pradhan Mantri Surakshit Matritva Abhiyan (PMSMA) to provide free health check-ups to pregnant women at government health centers and hospitals. This is for all the pregnant mothers of the country. The program aims to provide assured, comprehensive and quality antenatal care, free of cost, universally to all pregnant women on the 9th of every month. About the campaign: Objective. Radio (AIR, FM) (Talk Shows, Phone-Ins, Spots, Sponsored programs). PMSMA has launched in June 2016. The PMSMA scheme mainly aims at boosting the health care facilities … The first claim is that the Pradhan Mantri Surakshit Matritva Abhiyan (PMSMA) was ‘launched to ensure good health of mother and child’. Union Government launches Pradhan Mantri Surakshit Matritva Abhiyan (PMSMA) With an aim to reduce maternal and infant mortality rates through safe pregnancies and safe deliveries, J P Nadda, Union Minister of Health and Family Welfare launched the Pradhan Mantri Surakshit Matritva Abhiyan (PMSMA). There are many super specialty hospitals for the rich. With the objective to provide quality ANC to every pregnant woman the Government of India has launched the Pradhan Mantri Surakshit Matritva Abhiyan (PMSMA), a fixed day ANCs given every month across the country. According to the official website, ‘the PMSMA has been launched by the Ministry of Health & Family Welfare (MoHFW), Government of India. Serials) speaking about Pradhan Mantri Surakshit Matritva Abhiyan(PMSMA) Services offered, reach etc. Pradhan Mantri Surakshit Matritva Yojana 2020 Guidelines Stickers. Pradhan Mantri Surakshit Matritva Abhiyan (PMSMA) is a new initiative of the Government of India. Information on Pradhan Mantri Surakshit Matritva Abhiyan for Volunteers What is the Pradhan Mantri Surakshit Matritva Abhiyan? What is the Pradhan Mantri Surakshit Matritva Abhiyan? ; Introduction. It was launched on 9th, June 2016 with the objective of providing health care facilities for the pregnant women, especially the poor. Under Pradhan Mantri Surakshit Matritva Abhiyan for providing the incentive cares to the Pregnant Women’s of rural and urban areas, the … Print Media – The program is to be advertised in various local newspapers including Hindi and English newspapers at regular intervals. The Pradhan Mantri Surakshit Matritva Abhiyan has been launched by the Ministry of Health & Family Welfare (MoHFW), Government of India to provide fixed day assured, comprehensive and quality antenatal care to pregnant women on 9th of every month. Without proper medical assistance, the life of both is at stake. Pregnancy is a critical stage and extra care is required. Pradhan Mantri Surakshit Matritva Abhiyan (PMSMA) was launched to provide fixed-day assured, comprehensive and quality antenatal care universally to all pregnant women (in 2 nd and 3rd trimester) on the 9th of every month. Pradhan Mantri Surakshit Matritva Abhiyan. The Scheme was unveiled by Union Minister of Health and Family Welfare J P … Main motive of this Abhiyan is to provide complete and guaranteed quality antenatal care which is free of cost. The motive of starting PMSMA scheme is to provide the Free Health Check-ups to the pregnant women of the country. 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